Search results

1 – 10 of 14
Article
Publication date: 26 February 2019

Marc Dressler and Ivan Paunovic

The purpose of this study is to provide insight into characteristics of visitor demand for a regionally oriented vinotheque (wine bar and shop) at a UNESCO world heritage…

Abstract

Purpose

The purpose of this study is to provide insight into characteristics of visitor demand for a regionally oriented vinotheque (wine bar and shop) at a UNESCO world heritage destination in Germany. The research especially focuses on expected offer components for a wine bar and shop, including wine-related products and services, to test the theoretical notion of blurred division between product and service offerings. The literature review has revealed that implications of this conceptual notion on wine bar and shop offer creation could be profound as there are different types of wine bar and shops with different product–service combinations. Moreover, the offer creation needs to take into account the overall needs of wine bar and shop visitors and consider them as experience seekers and not necessarily utility-maximizing players. In this sense, the paper expands previous research on vinotheques that primarily took the wine retail perspective.

Design/methodology/approach

The study deals with wine-related sales, offer design and the importance of tourism and hospitality for wine sales in a non-growing wine market. However, the concept of increasing wine sales through tourism and hospitality brings to the forefront the issues of creating integrated offerings of products and services. This is why, the study deploys the concepts of hybrid products and experience economy. The primary data have been collected via self-administered, paper-based questionnaire (Appendix 2) amongst visitors at the St. Goar/Loreley tourist destination. The goal has been to reveal the importance of a wine bar and shop as a wine sales channel, whether visitors are interested in visiting a wine bar and shop, what major expectations they have entering a vinotheque, as well as what major offer components of products and/or services are they interested in. Total sample size was N = 400. Major statistical procedure deployed was descriptive statistics, as well as PCA (principal component analysis) of expectations and offer analysis in regards to products and services.

Findings

By deploying the PCA on the data regarding interest in buying wine-related products and services, three offer configurations have been extracted, out of which only one is purely related to products, whilst the other two are hybrid products, meaning a combination of wine-related products and services. Relevance of architectural design illustrates that visitors also seek experience. These findings confirm previously discussed theories on the importance of integrating products and services into hybrid products and creating experience with a suitable combination of products and services.

Research limitations/implications

Data collection has taken place in a confined timeframe (two summer months). No active measures have been taken to ensure the validity of the sample through quotas or similar techniques. The research sample and location are somewhat limited for making conclusions in other geographical regions, but replicating the study in different contexts can add to the comparability of the results on the level of Germany, but also internationally. The empirical evidence for superior customer value of hybrid offerings and integrating services into product-centric offer design is of paramount importance for selling wine in a highly competitive market in absence of market growth. Wine bar and shop allows to differentiate the offer by creating wine-related experience through a combination of product (wine and wine-related products), hospitality/gastronomic services and tourism services. The insights also illustrate the idea of new market opportunities via connecting converging industries.

Practical implications

The study contributes to close a gap identified in the literature review that German wineries lag wine-tourism activities. It provides advice in regards to offer design and hybrid offerings and an experiential experience supported by architectural design. Such an approach offers the potential to win market share in a non-growing market – an ambition of the players in the market but also an obvious challenge.

Social implications

The findings contribute to regional development. Furthermore, arguments for cooperative behavior are provided. This should also help to minimize free ridership and its negative social implications.

Originality/value

The paper adopts a multidisciplinary approach to the creation of wine bar and shop offer. The results point out that offerings should be created around a core wine tourism product – regional and cellar door offer – and be expanded by “food design” – components, attractive architectural elements, as well as web shop services, thereby creating an advanced wine-related experience. It confirms the importance of theoretical concepts such as experience economy, hybrid products and solution provision in the case of wine bar and shop, by testing these concepts on the group of visitors at a German wine and cultural destination.

Details

International Journal of Wine Business Research, vol. 31 no. 1
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 4 December 2019

Marc Dressler and Ivan Paunović

The purpose of this paper is to empirically derive a typology of sustainable business models in the food & beverage (F&B) industry and explore the competitive profiling via…

1562

Abstract

Purpose

The purpose of this paper is to empirically derive a typology of sustainable business models in the food & beverage (F&B) industry and explore the competitive profiling via sustainability.

Design/methodology/approach

Primary data were collected through an online survey for small- and medium-sized wineries (N=125). A principal component analysis (PCA) was used for inducing the F&B sustainable business model typology as an empirical basis for building a conceptual framework.

Findings

The analysis has identified seven strategic business models of the German wineries in regards to sustainability. Three models are at the forefront of sustainability, two are characterized by managerial focus on social opportunities and innovation and two of the identified business models are characterized by an administrative approach to social and environmental requirements and therefore rather rudimentary approaches to sustainability.

Research limitations/implications

Main limitations of the study are the focus on wine industry as well as on one country. Furthermore, the deployment of PCA method does not safeguard from neglecting other relevant business models.

Practical implications

Successful business models allow to differentiate in competitive markets in the F&B industry via sustainability. Such models need strategic ambition, positioning and realization but allow to win new clients safeguarding from market squeeze out.

Social implications

The research facilitates scaling up of sustainability initiatives to the benefit of the wider society.

Originality/value

Business model typology for sustainability has been derived mainly conceptually. The empirically based typology of sustainable business models provides a more rigorous foundation for a transition of business models toward sustainability.

Details

British Food Journal, vol. 122 no. 5
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 20 November 2017

Marc Dressler

This paper aims to contribute to the growing body of literature on wine and tourism, as it explores the value contribution of tourism in the context of strategic grouping of…

Abstract

Purpose

This paper aims to contribute to the growing body of literature on wine and tourism, as it explores the value contribution of tourism in the context of strategic grouping of wineries.

Design/methodology/approach

A panel of three online surveys about the strategic management of German wine estates served to analyze wine and tourism as potential strategic levers. More than 300 German wineries participated in the surveys.

Findings

Almost 50 per cent of the interviewed wineries planned to extend their tourism services. The implementation rate is high and reaches nearly the level of new product implementation. Tourism is therefore highly relevant. It can serve to profile in the market. Cost leaders and boutique wineries were two strategic groups indicating reluctance to pursue tourism-based strategic initiatives. The data illustrate a potential strategic trade-off between tourism and export management.

Research limitations/implications

The study is neither representative for the German nor for an international winery population. Data were generated in a broader context of strategic and innovation management research. Descriptive analyses dominate the explorative study.

Practical implications

Extending services to win tourists helps to differentiate and to attract new clients. For less differentiated strategies (price-value and quality-leadership), tourism can be a strategic lever to sustainably increase profits. Smaller wineries need to strategically assess their growth option. They may face a strategic dilemma whether to export their goods or to add tourism offer components. Fierce international competition and restrictions due to small size represent export barriers, favoring a strategy to exploit market potentials via tourism. Concerted wine tourism efforts require a more sensitive approach considering the individual strategic motivation of wineries. The strategic value depends on the strategic grouping.

Social implications

Wine and tourism can create regional and thereby social value. Addressing the strategic value of tourism for the individual wineries fosters tourism engagement and encourages a cluster approach.

Originality/value

Literature universally praises the synergetic value of wine and tourism. This research proposes a more sensitive approach reflecting strategic groupings and individual value contribution of tourism activities for the wine estates.

Details

International Journal of Wine Business Research, vol. 29 no. 4
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 15 September 2020

Marc Dressler and Ivan Paunovic

Industry 4.0, the integrated digital process world in production, is an under researched area. Especially for the wine industry, 4.0 theoretical base up to date is weak, impeding…

1568

Abstract

Purpose

Industry 4.0, the integrated digital process world in production, is an under researched area. Especially for the wine industry, 4.0 theoretical base up to date is weak, impeding further digital transformation of the wine industry. Some basic-level digital capabilities exist in most of the researched business models, which is why further digital transformation requires strategic redefining of business models in order to further transform the whole industry.

Design/methodology/approach

A qualitative research approach based on the concept of business model innovation (BMI) has been deployed in order to identify business models and consensus building between industry´s stakeholders. Semistructured interviews delivered primary data.

Findings

The diversity of existing business models in the wine industry as well regarding BMI is confirmed, where each one occupies a specific place in the innovation ecosystem for Industry 4.0.

Research limitations/implications

This qualitative research is exploratory and directed toward theory building. The findings confirm the importance of environmental scanning and market sensing for convergent technologies as well as the need to develop core value proposition.

Practical implications

This study has important implications for companies and their capabilities inside wine industry 4.0, while its main practical value being a systematical organization of weak signals to support small entrepreneurs’ transition to digitalization and Industry 4.0

Originality/value

The paper nourishes the theory on innovation trajectories for Industry 4.0 by including previously unidentified BMIs and a convergence–divergence continuum on the example of wine Industry 4.0.

Details

European Journal of Innovation Management, vol. 24 no. 5
Type: Research Article
ISSN: 1460-1060

Keywords

Article
Publication date: 17 May 2022

Marc Dreßler and Ivan Paunovic

The purpose of this paper is to explore brand innovation practices in small and medium enterprise (SME) wineries to found mid-range theory of brand innovation and to explain the…

Abstract

Purpose

The purpose of this paper is to explore brand innovation practices in small and medium enterprise (SME) wineries to found mid-range theory of brand innovation and to explain the interaction between upstream and downstream brand innovation during brand (re)launch.

Design/methodology/approach

This study deploys a qualitative research method. Data was collected through semi-structured telephone interviews with winery owners and managers from 20 German wineries. The approach explored both product and product line brands, organizational brands regarding upstream and downstream innovation and their mutual interaction.

Findings

The analyzed wineries provide evidence for up- and downstream brand innovation in the wine industry, thereby confirming previous findings that the wine industry is increasingly driven not only by tradition but also by innovation. The cases demonstrate that upscale SME wineries are able to distinguish between upstream and downstream innovation and integrate them in a meaningful way. Furthermore, the results point to the importance of team knowledge sharing and professional networks for successful upstream brand innovation, as well as social media for downstream brand innovation.

Originality/value

This paper presents a novel mid-range theory of brand innovation in winery SMEs, where resource constraints and a frugal approach to innovation demand for an integrated, hands-on approach.

Details

International Journal of Wine Business Research, vol. 35 no. 1
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 14 March 2016

Marc Dressler

Positioning via quality is key for German wineries. The aim of the study was to explore reputational variables (collective and firm reputation) the study as well as limits of…

Abstract

Purpose

Positioning via quality is key for German wineries. The aim of the study was to explore reputational variables (collective and firm reputation) the study as well as limits of reputational effects.

Design/methodology/approach

A multi-dimensional approach, taking a supplier perspective, accessing multiple sources and evaluating Germany serves to explore exogenous factors on reputation. Descriptive and regression analyses examine individual and collective reputational effects for jury grades as proxy for quality and price as the dependent variables.

Findings

For collective reputation, region and cooperative memberships strongly matter, whereby region can be a competitive disadvantage and membership shows superior impact. Being a private but managed winery and belonging to a closed quality circle maximizes quality reputation. Strategic grouping has a distinctive effect, not size. Germany specificities and illustration to the obstacles of free-ridership are delivered.

Practical implications

Strategic management (including location) help to create a reputational profile. Growth should not be motivated by reputation. Different strategies for the wine guides to build reputation can be pursued, but conquering the top league is a challenge, especially in case of negative collective reputation.

Originality/value

For academia, the value of the study consists mainly in the discovery of the dominance of membership in a quality circle and its impact on collective reputation, and the creative multi-dimensional and multi-source approach. Also, cross-guide analysis is new. Practitioners can tailor a specific strategy vis-Ã -vis guides on the basis of the created transparency.

Details

International Journal of Wine Business Research, vol. 28 no. 1
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 8 May 2017

Virginia A. Dressler

Digital preservation is a term that is a bit of an enigma to many people both in and out of the digital arena, but it will undoubtedly be important in an increasingly all-digital…

1410

Abstract

Purpose

Digital preservation is a term that is a bit of an enigma to many people both in and out of the digital arena, but it will undoubtedly be important in an increasingly all-digital world. The underlying work relating to digital preservation is essential to the long-term care of digital media, but who is charged with addressing this type of work, and can policy serve to structure and also reflect this complex concept? The main point of interest for this study is to examine existing digital preservation policies at Association of Research Libraries (ARL) institutions and analyze the content of the policies. The purpose will be to determine if these policies are able to provide a robust framework for true digital preservation work at this point in time. First, an introduction is made to provide the structure of the study and background. Next, a literature review is provided, followed by an outline of the methods and results of the study, and finally a conclusion with recommendations for future research.

Design/methodology/approach

An analysis of digital preservation policy at ARL institutions is conducted, with recommendations provided for further research.

Findings

This study was an attempt to highlight the current state of digital preservation policies, reviewing both the positive elements and the shortcomings of policies at ARL member institutions. The call for policies made for this study resulted in finding that 32 (26 per cent) ARL institutions currently have a digital preservation policy in place, from the institutions that responded (58 per cent response rate). In total, 23/40 institutions without a current policy indicate there is, or will be, work to complete a policy within the coming year (2016-2017). A call can be made at this time for more in-depth research and analysis of the policies for further inquiry. Both effective (University of Houston, University of Florida, York University) and ineffective (Colorado State University, University of Texas, Virginia Tech) digital preservation policies were discovered during the course of the study, with many policies falling somewhere in the middle. Many institutions provided a good template for digital preservation but lacked details for how this work would be addressed and who would be completing such work.

Research limitations/implications

Limited to ARL member institutions at the time of the study (January 2016).

Originality/value

There is currently a gap in analysis and research of digital preservation policies. This is an area of active policy creation for many institutions, and it will likely be a growing area for researchers to examine.

Book part
Publication date: 24 February 2023

Berdy Briggitte Cuya-Velásquez, Aldo Alvarez-Risco, Marián Arias-Meza, Maria de las Mercedes Anderson-Seminario and Shyla Del-Aguila-Arcentales

An important sector that presents continuous growth year after year and one of the most notable economic sectors worldwide is hospitality and tourism (H&T). For this reason, many…

Abstract

An important sector that presents continuous growth year after year and one of the most notable economic sectors worldwide is hospitality and tourism (H&T). For this reason, many enterprises have been created and developed. Each journey could face several challenges, such as economic, social, political, environmental, and technological. This study examines research and case studies about H&T entrepreneurship and provides new insights into the current industry about all aspects that affect entrepreneurship development. Additionally, the impacts of the spread of COVID-19 in the current industry and the changes in the awareness of tourists to enjoy more sustainable tourism that protects the planet during their daily operations are addressed; this being a new opportunity for business so that entrepreneurs can compete in a hypercompetitive market.

Details

Sustainable Management in COVID-19 Times
Type: Book
ISBN: 978-1-80382-597-7

Keywords

Book part
Publication date: 8 February 2016

Katharine K. Baker and Michelle Oberman

This paper evaluates the modern baseline presumption of nonconsent in sexual assault (rape) cases in light of different theories of sexuality (feminism on the one hand and sex…

Abstract

This paper evaluates the modern baseline presumption of nonconsent in sexual assault (rape) cases in light of different theories of sexuality (feminism on the one hand and sex positivism/queer theory on the other) and in light of how sexuality manifests itself in the lives of contemporary young women. The authors analyze social science literature on contemporary heterosexual practices such as sexting and hook-ups, as well as contemporary media imagery, to inform a contemporary understanding of the ways in which young people perceive and experience sex. Using this evidence as a foundation, the authors reconsider the ongoing utility of a baseline presumption of nonconsent in sexual assault cases. This paper demonstrates the complex relationship between women’s sexual autonomy, the contemporary culture’s encouragement of women’s celebration of their own sexual objectification and the persistence of high rates of unwanted sex. In the end, it demonstrates why a legal presumption against consent may neither reduce the rate of nonconsensual sex, nor raise the rate of reported rapes. At the same time, it shows how the presumption itself is unlikely to generate harmful consequences: if it deters anything, it likely deters unwanted sex, whether consented to or not.

Details

Special Issue: Feminist Legal Theory
Type: Book
ISBN: 978-1-78560-782-0

Keywords

Article
Publication date: 22 September 2022

Nisha Bamel, Satish Kumar, Umesh Bamel, Weng Marc Lim and Riya Sureka

Innovation goes beyond creation, concentrating on enhancement, which is essential for advancement. Since 1998, the European Journal of Innovation Management (EJIM) has been a…

1086

Abstract

Purpose

Innovation goes beyond creation, concentrating on enhancement, which is essential for advancement. Since 1998, the European Journal of Innovation Management (EJIM) has been a leading forum dedicated to thought leadership and research on the advances in innovation management. Given that EJIM has run over two decades, the time is now opportune to reflect on the journal's contributions to innovation management. Thus, this paper aims to retrospectively review the productivity, impact and knowledge of innovation management research in EJIM.

Design/methodology/approach

This paper adopts a bibliometric methodology to engage in a retrospective review of EJIM. The bibliographic data of 757 papers published in EJIM from 1998 to 2021 were retrieved from Scopus and analyzed using performance analysis and science mapping techniques.

Findings

The productivity (publication) and impact (citation) of innovation management research curated by EJIM have grown prolifically over time. Though EJIM operates with a European title, the journal receives and publishes contributions worldwide (e.g. Asia, Europe, North America, South America and Oceania). Noteworthily, the knowledge of innovation management research in EJIM can be divided into four categories: basic themes (general), which comprise innovation, open innovation, new product development and product and process innovation; motor themes (well-developed), which consist of organizational culture and innovation and leadership and creativity; niche themes (very specialized), which include dynamic capabilities and business model innovation; and emerging or declining themes (weakly developed or marginalized), which is made up of research and development (R&D) and green innovation.

Originality/value

This paper offers a seminal retrospection of EJIM and the journal's productivity, impact and contribution to innovation management.

1 – 10 of 14